Mi gente, it’s your host Lyanne and your are listening to the last Moneda Moves episode of 2022! To close out the season, we are featuring a staple Latina brand near and dear to my heart that we’ve followed for years, the iconic apparel and accessories company Jen Zeano Designs. Its Texas-based founders and couple Jen and Vero Zeano are community-builders at their core having engaged their family, friends and locals in their business as they bootstrapped on their way to their historic debut in Target in 2022. A bit of background JZD and what it stands for: You may have run into their work via Jessica Alba or Jenna Ortega who have both worn their work, or their relatable, empowering and witty designs that echo phrases engrained in Latine culture (think Poderosa, Vibras Bonitas). Having created their renowned Latina Power design in 2014, and launching as an Etsy store, they were far from an overnight success, but what they did learn was how to lean on each other, harness the power of their community as they expanded their social media, sales as they quite literally prepared to land in a retailer like Target this year during Latinx Heritage Month.

We speak with the founder and CEO #WeAllGrow Latina, Ana Flores, a digital and IRL lifestyle community of impactful Latinas and Femme-Latines who support and uplift each other. Their goal? To increase visibility and grow our social and economic power. The community started in 2010 and since then has grown into a following of 253K and counting on Instagram and bringing people together in person from their Las Founders events out west to their annual summit which just made a return this year. I first attended their summit several years ago, where I had the opportunity to meet other Latinas growing businesses and spaces of their own from writers to life coaches and ecommerce.

We are deep in the fourth quarter of the year and while personally it’s a time of gratitude, it’s also a time when companies are knee deep in the annual budgeting process to set themselves up for the new year. So naturally, we're also thinking about building! What are our goals, visions and plans for the new year? These are the kinds of questions we encourage you to begin thinking about as well. Today, on Moneda Moves we have a guest who is a firsthand expert in this space to share her story and practical tips for our listeners creating their financial plans for 2023: Jen Hemphill, money expert and podcast host of Her Dinero Matters. Jen is an Accredited Financial Counselor and started her podcast to talk about the importance of learning your money story and how to build confidence in personal finances.